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Once Upon A Time: Using Stories To Help Improve Sales
FacebookTwitterGoogle+LinkedIn Stories have been synonymous with the human race, from the cave paintings of our ancient ancestors to the box office blockbusters of today. During your average day,...
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Why Startups Fail: 3 Simple Reasons
FacebookTwitterGoogle+LinkedIn Do you ever wonder why startups fail so often? If not, you should, especially given 90% of startups fail. This a daunting statistic, and one you should pay particular...
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The Alphabet of Marketing Terms (Part 1)
FacebookTwitterGoogle+LinkedIn In the past, marketing was just one section of a business. The only people who truly needed to understand it were the marketers themselves. They would spend hours...
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The Alphabet of Marketing Terms (Part 2)
FacebookTwitterGoogle+LinkedIn This is part 2 of a 3 part post. For part 1, click this link. In the past, marketing was just one section of a business. The only people who truly needed to understand...
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The Alphabet of Marketing Terms (Part 3)
FacebookTwitterGoogle+LinkedIn This is part 3 of a 3 part post. For part 1, click this link, and for part 2, click here. In the past, marketing was just one section of a business. The only people who...
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3 Marketing Psychology Techniques Your Competitors Are Using
FacebookTwitterGoogle+LinkedIn Introduction There are certain marketing psychology techniques that can potentially have customers lining up at your door. Now you’re more than entitled to take the...
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Using Colour Psychology To Help Your Brand [INFOGRAPHIC]
FacebookTwitterGoogle+LinkedIn Knowing the basics of colour psychology can be extremely useful when it comes to marketing your brand. It’s used in your logo, on your site, perhaps even the colour...
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How Email Subscriptions Grow Businesses
FacebookTwitterGoogle+LinkedIn Here’s something that might shock you. Email subscriptions grow businesses. But wait, I hear you protest, surely email advertising died out a long time ago. Social media...
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Marketing Case Study: How Dropbox Grew To 400 Million Users
How Dropbox Grew Today, Dropbox is one of the largest document sharing platforms around. In this marketing case study, I’m going to explain how Dropbox grew. How a startup with not one user, ended up...
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